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Love In America 2025
Our Love Story to Humanity
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Tell us about love. Yes, you.
Love in America 2025 is part of our ongoing practice where we give space to our community and the stories that connect us to one another. This is our purpose and reason for being, to inspire global belonging by creating a living Love Story to Humanity. We’d love for you to join us.
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Nike —
Just Play
Global production as big as the players on the field
Nike —
Just Play
One-on-one pickup in Horner Park at 8:30pm, under lights. No one’s watching but it feels as big as any game. No stadium, no crowd, just play.
This happens across the globe at all hours, people reaching personal bests, perfecting a golf swing, lacing up cleats. We teamed up with Nike to capture this moment on an astronomical scale, setting them up to fuel their stories across generations, geographies, and multitudes of sport.
The Ask
Define and create a seasonal content approach to unify the look and feel across Nike categories and collections, creating efficiencies while celebrating each subculture’s individuality.
Go Wide
Nike has always been more than just a sneaker. They’re a cultural instigator and are in constant conversation with their audience. We took this insight and focused our approach on capturing the many facets of the brand’s reach while unifying its vision on a grand scale.
The Idea
Capture a wide breadth of sport in action - emotions (and sweat, and swagger) and all.
Diverse Sport Diverse Stories
Instead of drawing from one category or type of athlete, we cast for maximum diversity, reflecting the boundless nature of sport. And because Just Play took place during a World Cup year, we knew the world was looking at soccer. While it was winter in North America, we wanted to capture its global energy and vetted the possibilities beyond borders.
We developed and delivered multiple seasons of a Global Style Guide for Nike after building the foundational playbook that set the tone for delivering best-in-class creative. From location scouts to directors to talent, we leveraged our global network of producers to collaborate seamlessly on a hyper local scale across a global stage. This required us to be nimble, compassionate partners, with built-in trust as our flag, resulting in frictionless shoots where the story is always the hero.
Big Love
Integrated Partners
We took the reins on creative and production creative leadership, collaborating with multiple teams of Nike Stakeholders across twelve categories. Part of our mission was to connect the dots across the organization, ensuring alignment and making sure the campaign’s vision was cohesive, purposeful, and reflected Nike’s diverse reach.
Integrated Partners
We took the reins on creative and production creative leadership, collaborating with multiple teams of Nike Stakeholders across twelve categories. Part of our mission was to connect the dots across the organization, ensuring alignment and making sure the campaign’s vision was cohesive, purposeful, and reflected Nike’s diverse reach.
A unified Style Guide and content collection that supports Nike as they tell stories across retail, culture, marketing, and more.
Collaborative partnership
We’ve been helping Nike create stories that push their mission forward, creating a global production pipeline for content libraries across the entire organization.
We’re dedicated to helping them find and tell stories that amplify their vision and instill a sense of aspiration and belonging.
By the Numbers
Done
3x months to complete
75+ collaborators
20+ shooting days
6x all-nighters
Delivered
Strategic story development and creative/event production at a planetary scale.
Our Roles
Narrative Storytelling
Brand Development & Design
Creative Production
- Budget Scenario Modeling
- Casting & Talent Handling
- Pre-Production & Logistics
- Crew Sourcing & Management
- External Vendor Relations
- Run of Show Execution
Collaborators
Davis Priestley
Caroline Dugoni
Aimee Lynn Barneburg
Nick Ocean
Melissa Garr Forrette
Jess Bond
Tom Blanchard
Brandon Kuzma
Bob Hoste
Benjamin Lennox
Jake Jones
Jerry Buttles
Chad Hanson
Meg Cuna
Neelo Noory
Monica Ninh
Amy Farid
Ailsa Hooper-Court
Zenia Jaeger
Axel Brink
Rosario Massot
La Casa Films
Executive Creative Producers
∙ Davis Priestley
∙ Caroline Dugoni
Creative Producers
∙ Aimee Lynn Barneburg
∙ Nick Ocean
∙ Melissa Garr Forrette
Nike Producers
∙ Jess Bond
∙ Tom Blanchard
Senior Art Director
∙ Jessica Tan
Cinematographers
∙ Brandon Kuzma
∙ Bob Hoste
Photographers
∙ Benjamin Lennox
∙ Jake Jones
∙ Jerry Buttles
Production Design
∙ Chad Hanson
Wardrobe
∙ Meg Cuna
∙ Neelo Noory
Hair
∙ Monica Ninh
∙ Amy Farid
Makeup
∙ Ailsa Hopper-Court
∙ Zenia Jaeger
Recognition
∙ La Casa Films
∙ Axel Brink - Executive Producer
∙ Rosario Massot - Producer
Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.