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Adidas —

Timeless Color

A fresh take for an iconic sportswear brand

Adidas —

Timeless Color

Adidas tracksuits are transcendent of trends and have been embedded in the zeitgeist through athletes, celebrities, and subcultures since 1967. It’s timeless.

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So how do we frame them in a timely, new, and compelling way? We teamed up with Adidas to inject new life into a cultural mainstay, producing a 3-day photo and video shoot that models the tracksuit’s best qualities through intrigue, delight, and color.

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The Ask

Adidas needed a fresh perspective to reintroduce their iconic tracksuit, including photos and video for a suite of impactful campaign assets.

1 vision, 1 team

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We worked closely with photography duo JUCO and Production Designer Jamie Dean, creating a modular set design that encouraged movement, juxtaposed color, and provided an interactive environment. JUCO, beloved for their strong aesthetic and creative point-of-view, shot photography and directed the shoot - their first director credit - and we leveraged their talent across production to stay nimble and focused. Seeking opportunities to expand their capabilities is part of our global creator network approach, finding the best people for each project.

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The Idea

Create a world where color takes center stage, one that’s fresh enough for the tracksuit to be re-appreciated, but familiar enough for instant recognizability.

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Playfully Iconic

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Color was the story for this campaign, and dimensionality was the visual theme. We set the bar for high contrast, high impact, creating a direction that was unconventional and unique. We cast models who could reflect the world in motion - dancers and actors - breathing life and authenticity into the clothes.

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