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Love In America 2025
Our Love Story to Humanity
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Tell us about love. Yes, you.
Love in America 2025 is part of our ongoing practice where we give space to our community and the stories that connect us to one another. This is our purpose and reason for being, to inspire global belonging by creating a living Love Story to Humanity. We’d love for you to join us.
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Level —
Life at Every Level
A narrative campaign that makes smart home technology relatable
Level —
Life at Every Level
Life is complex. Leaks happen, work runs late, you miss a package. Whether you’re an individual navigating life, or a building manager handling 100s of unpredictable situations, the little things can add up to major overwhelm.
Level, the company behind the smartest smart home locks, has the innovation to make life easier, but they didn’t know how to make these tools, well, relatable. We partnered with them to craft a story that let people know that Level provides peace-of-mind no matter what life throws at you.
The Ask
Level engineered remarkable technology that helps people do all the life things better. But they needed to connect to their audience in a compelling and engaging way.
Unlocking the audience mindset
We were speaking to three audience segments for our campaign: building owners, building manager, and tenants. From stakeholder interviews to market research, we found that while their needs may be distinct, all three shared a similar mindset when it came to smart lock technology. They wanted it to make their lives tangibly easier, not just tech for tech’s sake.
The Idea
Show that we understand everyday pain points, and that Level is there to make life easier.
Leading with empathy
In order to humanize Level’s technology, we took our strategic insights to concept a “day-in-the-life” narrative, using live-action to illustrate real people and real problems. Our narrative was designed to be instantly relatable, forging connection to individuals and managers alike.
In a single video, we met the distinct needs of our audience segments, emphasizing how Level simplifies operations, reduces cost, and enhances property appeal for managers and owners, while highlighting the convenience and luxury of keyless entry, smart thermostats, and seamless package delivery for tenants. This introduced Level as a comprehensive platform that delivers across multiple key features and benefits.
Big Love
Leveraging our storytelling expertise and filmmaking capabilities, we created a “mini film” to transport our audience in the way only cinema can. To build instant connection, we featured characters and scenarios that were deeply relatable, presenting them in a world without Level, and one where Level prevents the little hiccups that can derail a day.
Stories that travel the world
We created a core narrative for the brand, one that was rooted in human need, which developed a seamless connection between product and message, brand and audience.
Our work helped audiences realize the power of Level’s technology - one that gets what you actually need to simplify your every day.
By the Numbers
Done
2x Days of Shooting
2x Sets
6x Actors Cast
Delivered
1x Hero Video
1x Trailer Video
4x :15-:20 Cutdowns
60x Final Image Selects
Our Roles
Narrative Storytelling
- Scripting
- Copywriting
- Storyboarding
- Concepting
Brand Development & Design
Creative Production
- Pre-Production & Logistics
- Location Scouting & Permitting
- Post Production
- VFX & 3D Compositing
- VO & Sound Design & Mix
- Music Licensing & Composition
- Casting & Talent Handling
- Art Buying & Usage Negotiations
- Motion Design
Collaborators
Sara Magness
Zak Marx
Max Solomon
Kate Bishop
Tim Thompson
Noah Webb
Shelby Moore
Drew Welsh
Executive Producer
∙ Sara Magness
Creative Director
∙ Zak Marx
Producer
∙ Max Solomon
Director
∙ Travis Hanour
DP
∙ Tim Thompson
Photographer
∙ Noah Webb
Editor
∙ Zak Marx
Animation
∙ Haydn Cieri
Composer
∙ Joel Pickard
Sound
∙ Field Day
Color
∙ Matt Osborne, Company 3
Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.