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Our Love Story to Humanity
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Tell us about love. Yes, you.
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Amazon —
Beyond The Box
A creative campaign that amplifies Amazon’s sustainability initiatives
Amazon —
Beyond The Box
Big companies leave big footprints on the world, in more ways than one.
It’s one of the reasons Amazon committed to building a sustainable business, for their customers and for the planet, co-founding The Climate Pledge, a commitment to be net zero carbon by 2040.
Although they announced this initiative globally, they wanted to inspire and educate their audience in a more human-centered way, one that informed, yet sparked delight and intrigue.
The Ask
Amazon wanted to share its sustainability efforts in a creative, engaging, and inspired way - adding value to its message, not just the facts.
Expanding Possibility
While Amazon was engineering new ways to shrink the material footprint of their packaging, we were dreaming up ways to expand their mission’s reach through engaging and resonant storytelling. What better starting point than the most recognizable, most well traveled box in the world?
The Idea
Expand the consumer experience by reimagining the iconic Amazon box to be as big as imagination itself.
Beyond the Box
We concepted, created, and delivered a campaign of animated videos that reimagined a new life for the Amazon box post-delivery. These animations reflected a playful, friendly tone, while sharing how Amazon re-engineered its packaging to be more planet and people friendly.
We collaborated with Amazon’s packaging experience and innovation teams to include a printed QR code on each box that would take folks to an animated video, as well as an arts-and-crafts how-to for building a robot, a spaceship, a cat condo, and a race-car. The possibilities are endless when thinking outside the box.
Building a bigger story
We also leveraged our design language to create a series of videos that focused on Amazon’s greater Climate Pledge initiatives, sharing ways their future-forward mission empowers customers and manufacturers alike, from “frustration-free packaging” to contributing to the greater good.
Big Love
This campaign, built from videos that inspired, educated, and galvanized climate advocacy, enabled Amazon to share its sustainable story in a "customer-obsessed" way, adding value beyond the transaction.
One Story at a Time
With each box and each story, we helped connect Amazon to its audience in ways that were meaningful, relevant, and fun.
Sharing Amazon’s sustainability story allowed them to deepen their relationships to their customers, their partners, and even their team. This work led to Revery collaborating with Amazon on a larger global campaign that told the next chapter of their climate change initiatives.
By the Numbers
Done
6 weeks to deliver
6 DIY box adventures
1 cute corgi
Delivered
A storytelling platform for Amazon's first sustainability-focused marketing campaign
Our Roles
Narrative Storytelling
- Discovery & Insights
- Creative Development
- Scripting
- Storyboarding
Brand Development & Design
Creative Production
- Budget Scenario Modeling
- Illustration
- Animation
- Music Licensing & Composition
- VO & Sound Design & Mix
- Art Direction
Collaborators
Chrissy Lucas
Jen Milano
Hanna Hagen
Carolin Harris
Jason Sturgill
Bryan Denman
Charlie Villiers
Lisa Prince
James Mabery
Bethany Ng
Mateusz Napieralski
Don Flores
Leo Zarosinski
Reid Psaltis
Chase Stevens
Dom Haury
Common Objects
Lullatone
Marmoset
Ambrose Yu
Th3rd Sound
Executive Creative Producer
∙ Chrissy Lucas
Senior Creative Producer
∙ Jen Milano
Post Producer
∙ Hanna Hagen
Creative Director
∙ Carolin Harris
Art Directors
∙ Jason Sturgill
∙ Bryan Denman
Content Strategists
∙ Charlie Villiers
∙ Lisa Prince
Illustrator & Animator
∙ James Mabery
Illustrators
∙ Bethany Ng
∙ Mateusz Napieralski
Storyboard Artists
∙ Don Flores
∙ Leo Zarosinski
∙ Reid Psaltis
Copywriters
∙ Chase Stevens
∙ Dom Haury
Music
∙ Common Objects
∙ Lullatone
∙ Marmoset
Sound Design & Mix
∙ Ambrose Yu
∙ Th3rd Sound
Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.