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Love In America 2025
Our Love Story to Humanity
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Tell us about love. Yes, you.
Love in America 2025 is part of our ongoing practice where we give space to our community and the stories that connect us to one another. This is our purpose and reason for being, to inspire global belonging by creating a living Love Story to Humanity. We’d love for you to join us.
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Amazon —
Worldwide Sustainability
A scalable system to support Amazon’s global sustainability initiatives
Amazon —
Worldwide Sustainability
Climate change is one of humanity’s most critical and complex problems. It’s something we take seriously at Revery. When Amazon needed a partner to help them strategize and execute storytelling that supported their sustainability efforts, we saw an opportunity where our expertise and values aligned with their mission.
The Ask
Amazon wanted to define a distinct storytelling style and create a robust photo library to showcase their sustainability efforts across their global business operations.
1 vision, 1 team
How do we visually represent complex sustainability initiatives in a compelling way? One that’s both engaging and honest? How do we tell a sustainability story that instills a sense of global climate responsibility without feeling self-congratulatory or preachy? Sustainability isn’t just about systems and policies — it’s driven by the people behind the innovations, whose stories bring Amazon’s environmental efforts to life.
The Idea
Show the global scale of Amazon’s sustainability efforts, while featuring real employees in action to bring humanity into focus.
Ambition to Mission
In collaboration with Amazon’s creative director and art director, we developed a strategic art direction that was flexible enough to scale, yet had a precise point-of-view for capturing the look and feel for representing their mission with purpose. From wide, arial shots to incorporating personal messages from Amazon employees, the direction set the standard for telling a story of sustainability in action.
Why in action? We wanted to show how Amazon’s commitment to sustainability was more than a promise — and we can show that through deeds, not words, showing real people doing real work to combat climate change. Cracking this approach allowed us to craft the right shots, and set the bar for all future productions.
Big Love
We emphasized authentic storytelling over staged imagery. By embedding ourselves within real operations, we created a proprietary photo library that highlights the individuals driving these initiatives, making sustainability feel both personal and impactful.
Curating Amazon’s sustainability story
With the art direction setting the foundation, we moved into story curation phase, identifying the places, people, and work we wanted to highlight. Executing against our own guidelines, we produced a collection of photo assets for use across business needs.
We emphasized authentic storytelling over staged imagery. By embedding ourselves within real operations, we created a proprietary photo library that highlights the individuals driving these initiatives, making sustainability feel both personal and impactful.
Curating Amazon’s sustainability story
With the art direction setting the foundation, we moved into story curation phase, identifying the places, people, and work we wanted to highlight. Executing against our own guidelines, we produced a collection of photo assets for use across business needs.
The project provided Amazon with an authentic, proprietary visual library that humanized its sustainability efforts, making its environmental initiatives more relatable and credible.
The future of sustainable storytelling
This project was the next chapter of Amazon’s effort to share their sustainability initiatives with the world, starting with our collaboration on their “Beyond the Box” campaign.
We’re proud to continue deepening our relationship with Amazon and helping them unlock their storytelling potential across multiple touch points.
By the Numbers
Done
100+ Stories Researched
13x Shoot Days
9x Cities
2x Countries
Bottomless Coffee Consumed
Delivered
A proprietary photo library and ambient videos that support Amazon’s global sustainability initiatives.
Our Roles
Narrative Storytelling
Brand Development & Design
Creative Production
- Discovery & Insights
- Story Finding
- Art Direction
- Creative Development
- Content Strategy
- Run of Show Execution
- Video Editing
- Color Grading
- Production Planning
- Pre-Production & Logistics
- Budget Scenario Modeling
- Art Buying & Usage Negotiations
- Crew Sourcing & Management
- External Vendor Relations
- Location Scouting & Permitting
- Post Workflow Planning
- Shoot Production
- Stills Retouching
Collaborators
Quinn Iannicello
Mason Trinca
Sara Magness
Elle Poindexter
Clay Hughes
Cassidy Gill
Chet Strange
Nicole Ramirez
Stephanie Yun-ju Mitchell
Harrison Trinca
Director + Photographer
∙ Mason Trinca
Executive Creative Producer
∙ Sara Magness
Senior Creative Producer
∙ Elle Poindexter
Associate Creative Producer
∙ Clay Hughes
∙ Karlee Boon
Amazon Designer & Art Director
∙ Nicole Ramirez
Art Director
∙ Stephanie Yun-ju Mitchell
Amazon Principal Creative Director
∙ Quinn Iannciello
Assistant Editor
∙ Luke Borsten
∙ Lymay Iwasaki
∙ Will Magness
Production Manager
∙ Cassidy Gill
∙ Gina Herhuth
Camera PA
∙ Dave Jaye
∙ Yaiqan Edwards
∙ Sammy Lahiri
PA
∙ Mike Rosenberg
Drone Pilot + Digitech
∙ Chet Strange
Photo Assistant
∙ Harrison Trinca
∙ Jesse Marianut
∙ Alisha Jucevic
Retoucher
∙ Polara Studio, Jenny Souza
Video Colorist
∙ Grant Benesh
∙ Martin Melnick
International Production Partner
∙ Shot Ready
Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.