Watch full film
Love In America 2025
Our Love Story to Humanity
№1
Tell us about love. Yes, you.
Love in America 2025 is part of our ongoing practice where we give space to our community and the stories that connect us to one another. This is our purpose and reason for being, to inspire global belonging by creating a living Love Story to Humanity. We’d love for you to join us.
.svg)
AWS —
Future Self
Championing the next generation STEM leaders
AWS —
Future Self
Two truths: AI is rapidly influencing our world. The next generation is already stepping up to shape its future.
We partnered with AWS to showcase recipients of their AI & ML scholarship, amplifying the dynamic stories of underserved and underrepresented students who are leading the charge. While their individual stories are diverse and distinct, they all share a common beating heart: an innate drive to usher in a more equitable, ethical, and humane vision of AI.
The Ask
The AWS AI & ML scholarship is a powerful entry point for its international recipients. But AWS wanted to share its mission even more widely to further inspire advocacy and opportunity.
A focus on humanity
Learning about the profound passion, contributions, and ambitions of AWS scholarship recipients, we knew that the most compelling approach would be to hand them the mic directly. Not only in relation to tech, but the full breadth of experiences that shape them as people. Their dreams. Their stories. Their future.
The Idea
Let our heroes tell their own stories, from challenges, to breakthroughs, to defining their vision of a Future Self.
Defining a narrative
Balancing documentary-like video with more playful UCG, we honed in on a scalable style and marketing cadence that captured the multifaceted lives of our subjects. We provided them with cameras to record what they notice in the world, and facilitated interviews to learn about what makes them tick, keeps them moving, what they dream about.
We designed for every element of these videos, from art direction, to visual treatment, to script, all centered on story-led experiences that lead to human conversation and connection.
Big Love
Gracious Guests
Our videos took us from California to Rotterdam to Nairobi and more. Our nimble team worked alongside local collaborators to honor these stories while staying agile and respectful. These are intimate stories that highlight people and place, and we minimized disruption to let them — and the community that supports them — shine.
Gracious Guests
Our videos took us from California to Rotterdam to Nairobi and more. Our nimble team worked alongside local collaborators to honor these stories while staying agile and respectful. These are intimate stories that highlight people and place, and we minimized disruption to let them — and the community that supports them — shine.
A sustainable platform that builds deeper brand affinity with impactful stories engaging in cultural conversations.
Stories that travel the world
Continuing a long-lasting partnership
We created two seasons of this series for AWS, having successfully launched the first iteration from creative concept through post-production. We’re honored to continue collaborating with them to deepen their connection to the next generation of tech leaders, and to bring story to their brand in original, timely, and meaningful ways.
By the Numbers
Done
3x - Talent Cast
3x - Locations
Delivered
2x - Seasons of Future Self for you to enjoy!
Our Roles
Narrative Storytelling
- Story Development
- Scripting
- Storyboarding
Brand Development & Design
Creative Production
- Art Direction
- Shoot Production
- Post Production
- Design Development
Collaborators
Creative Director / Co-Director
∙ Zak Marx
Co-Director / Cinematographer / Editor
∙ Alexander Gilbert
Producer
∙ Max Solomon
Executive Producer
∙ Davis Priestley
Executive Producer
∙ Chrissy Lucas
Executive Producer
∙ Sara Magness
Associate Producer
∙ Karlee Boon
Post Producer
∙ Jake Lowden
Editor
∙ Kauai Moliterno
Music & Sound Design
∙ Andrew Miller / Glue Factory
Color
∙ Matt Osborne / Company 3
Motion
∙ Brian Kinkley
AWS Director Brand & Creative
∙ Annie Hancock
AWS Director AI/ML Product Marketing
∙ Susanne Seitinger
AWS AI/ML Edu & DEI Senior PMM
∙ Anastacia Vandenberg
AWS Creative Director
∙ Lindsay Grove
AWS Creative Director
∙ Randy Walker
AWS AI Builder Leadership
∙ Joe Fontaine
AWS Senior Creative Marketing Manager
∙ Mckenzie Miller
AWS Creative Director, Copywriting
∙ Josie Daniels
AWS Head of Video
∙ David Riley
AWS VP, Global Integrated Marketing
∙ Jennifer Hartford
AWS VP, Product Marketing
∙ Leah Bibbo
Let’s work
together
Our Love Story is a quarterly newsletter, exploring people, love, and story.