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Just Play.

Photography Video

Weeks after producing Nike’s Spring 2018 Style Guide in Atlanta, we were asked to keep the momentum going and roll right into Summer 2018. What is Style Guide you ask? It’s a guiding light for The Swoosh globally, designed to inspire and unify the brand’s many voices ahead of each upcoming season. Style Guide SU/18 was our opportunity to help craft Nike’s story on a grand scale. A collection of media and diverse stories all to be captured in a single, unbelievable shoot.

By the numbers: 2 months of project planning, 75 talent cast, 110 flights booked, 20 cases of camera and lighting equipment shipped from LA, 21 days of production, 10 shoot days, 12 production vans, and 3 photography and 2 video units running concurrently. In total, we partnered with 11 categories at Nike to tell 72 stories – delivering 1,100+ assets across stills and motion content.

Here’s a handful selects by category:



Global Football

Cross Category




Young Athletes




As the North Star to our effort above, this season was all about the World Cup and Nike’s season hinged on connecting to this global gathering. The anthem: Just Play. Of course, this was January (in Portland) so we set our sights on warmer climates. Somewhere where Global Football was in the DNA of the culture itself. After an extensive city search globally, we locked eyes with Uruguay.

Leveraging our global network of foreign country producers, we spun up a team of location scouts within a matter of days. Following a successful pre-scout, our locations were set, and we’re off to the races. We invested deeply in research, launching a multi-winged, global talent search with scouts on the ground in multiple cities, casting directors, social media scouting, and more. Our cast and crew galvanized as we made arrangements to bring hundreds of people and mountains of equipment from every corner of the globe.

When it’s finally time for everything to pass through a lens, who should hold the camera? We partnered with some of the most gifted and thoughtful image makers around: Ben, Jake, and Jerry. The city of Montevideo was perfect in every way except one little catch, there’s no photo studio large enough to host our studio shoot. So, we befriend a local school gymnasium and build 3 of our own sets from scratch. This temporary stage functioned as our in-studio hub, complimenting our on-location shoot masterfully.

All of this became possible because of trust between partners to create something larger than the individuals involved. We created a foundation of mutual respect and inspiration with our powerful production partners at Nike. Through this bond we were able to seamlessly navigate a hurricane of input from creative departments around the world. In the end, we couldn’t be happier with the result.


Budget Scenario Modeling
Casting & Talent Management
Pre-production & Logistics
Crew Sourcing & Management
Location Scouting & Permitting
External Vendor Relations
Ongoing Budget Management
Run of Show Execution


Executive Creative Producers

Davis Priestley
Caroline Dugoni

Creative Producers

Aimee Lynn Barneburg
Nick Ocean
Melissa Garr Forrette

Nike Producers

Jess Bond
Tom Blanchard

Senior Art Director

Jessica Tan


Brandon Kuzma
Bob Hoste


Benjamin Lennox
Jake Jones
Jerry Buttles

Production Design

Chad Hanson


Meg Cuna
Neelo Noory


Monica Ninh
Amy Farid


Ailsa Hopper-Court
Zenia Jaeger


La Casa Films
Axel Brink - Executive Producer
Rosario Massot - Producer