Style Guide is a concentrated mega-shoot that gives aesthetic guidance to every wing of Nike’s global brand for the season to come. One could could say that the team that creates it carries The Swoosh on their shoulders, if only for a moment. It’s as much an opportunity to let raw creativity run free as it is a masterclass in production planning and logistics.
For our first go around with Style Guide, the Spring ‘18 campaign found us shooting in our own backyard at Nike Studios in Beaverton, and then packing-up camp and finishing in Atlanta, GA. Capturing the enormous spirit of this campaign kept us on our toes, but never caught us slipping into excess as we stayed true to our nimble production ethos while executing world-class creative.
