Karlie The Creator.

Entrepreneur. Coder. Model. Athlete. Visionary. Karlie embodies the creator culture mindset of adidas perfectly. While we've shot with Karlie many times, this one was unique. The brief was to create a library of cross-category assets to roll out in adidas retail partner stores worldwide. The challenge: capture content across multiple campaigns – Stella McCartney, Athletics, and Training – in one space and in one short day with Karlie. With a cavernous warehouse in the Bronx and a top notch crew beside us, we dove in. Close collaboration with agency, production design, crew, and talent all came together into a tight and streamlined schedule and a beautiful body of work.