Entrepreneur. Coder. Model. Athlete. Visionary. Karlie embodies the creator culture mindset of adidas perfectly. While we've shot with Karlie many times, this one was unique. The brief was to create a library of cross-category assets to roll out in adidas retail partner stores worldwide. The challenge: capture content across multiple campaigns – Stella McCartney, Athletics, and Training – in one space and in one short day with Karlie. With a cavernous warehouse in the Bronx and a top notch crew beside us, we dove in. Close collaboration with agency, production design, crew, and talent all came together into a tight and streamlined schedule and a beautiful body of work.
![160621 Adi 027 A Fw16 Atheletic Rooftop 0032](https://revery.is/uploads/Adidas-Karlie-The-Creator/_large/160621_Adi_027A_FW16_Atheletic_Rooftop_0032.jpg)
Adidas
Karlie The Creator.
![160621 Adi 027 A Fw16 Atheletic Locker Room 0023](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/160621_Adi_027A_FW16_Atheletic_Locker_Room_0023.jpg)
![160621 Adi 027 A Fw16 Atheletic Locker Room 0097](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/160621_Adi_027A_FW16_Atheletic_Locker_Room_0097.jpg)
![160621 Adi 027 A Fw16 Stella Yoga Above 0110](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/160621_Adi_027A_FW16_Stella_Yoga_Above_0110.jpg)
![160621 Adi 027 A Fw16 Training Dips 0260](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/160621_Adi_027A_FW16_Training_Dips_0260.jpg)
![160621 Adi 027 A Fw16 Atheletic Stair Well 0009](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/160621_Adi_027A_FW16_Atheletic_Stair_Well_0009.jpg)
![Copy Of 160621 Adi 027 A Fw16 Stella Stretch Mid 0048](https://revery.is/uploads/Adidas-Karlie-The-Creator/_medium/Copy-of-160621_Adi_027A_FW16_Stella_Stretch_Mid_0048.jpg)