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Karlie The Creator.


Entrepreneur. Coder. Model. Athlete. Visionary. Karlie embodies the creator culture mindset of adidas perfectly. While we've shot with Karlie many times, this one was unique. The brief was to create a library of cross-category assets to roll out in adidas retail partner stores worldwide. The challenge: capture content across multiple campaigns – Stella McCartney, Athletics, and Training – in one space and in one short day with Karlie. With a cavernous warehouse in the Bronx and a top notch crew beside us, we dove in. Close collaboration with agency, production design, crew, and talent all came together into a tight and streamlined schedule and a beautiful body of work.

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Pre-production & Logistics
Concepting & Creative Development
Art Buying & Usage Negotiations
Budget Scenario Modeling
Casting & Talent Management
Crew Sourcing & Management
Location Scouting & Permitting
External Vendor Relations
Ongoing Budget Management
Run of Show Execution



Marcus Smith



Creative Director

Rob Brooks

Creative Producer

Caroline Dugoni

Wardrobe Stylist

Karla Welch

Hair Stylist

Harry Josh

Makeup Stylist

Hung Vanngo