Punk ethos, modern dance culture, and top-shelf creative collaboration collided to create this all-out dazzler; celebrating the unique blend of electric attitude, raw energy, self respect, and glamour that Splat embodies. Their message: make noise, take chances, be unforgettable, and most importantly, be yourself. After all, “rebellious hair dye” is their game.
Our longstanding creative partners at i.d.e.a. approached us with this assignment early in the creative process, allowing us to design a dynamic production plan on the fly, in concert with their evolving storyboards. As we moved quickly toward production, early engagement was key (as always) – resulting in a frictionless space for radical ideas to come to life.