Color is the story. Dimensionality is the theme. In late 2018, we teamed up with long-standing creative agency partner, Happylucky, to produce a 3-day photo and video shoot for adidas Originals’ bold new campaign – adicolor SS19. A timeless franchise bringing iconic color and new meaning to track-inspired apparel. A fresh look that is instantly recognizable.
In addition to casting heavy-hitting influencers as talent, expressionist sets and interactive propping was at the core of the creative concept. Working closely with photographer duo JUCO and Production Designer Jamie Dean was key. Jamie’s on-the-fly creative problem solving and unique approach to modular set design shaped the tone for an ambitious shoot.
We couldn’t be happier with the collective result.