With the launch of Amazon’s Fire HD 8 Tablet set, Revery was tapped to partner in creating content to support the worldwide go-to-market effort. Our photography was to stay true to the style previously established for the Fire Tablet category; walking the line between a modern home and conceptual studio environment; using bold colors and intentional propping to elevate the product.
Video was an opportunity to push the creative boundaries past previous launches for the category. Amazon proposed showing a connected house with talent seamlessly transitioning between rooms. A tight-turn delivery date was set and we brought on Director Jesse Rosten to bring this initial idea to a boarded and actionable shot list quickly.
Using a motion control robot with practical and stitched set builds, we captured video assets across a two-day shoot, followed by three days focused on photography. Our final push across the finish line in post led us through in-house editorial and VFX work to a :60, :30 and international edits with a half dozen languages. Our photography was retouched and delivered to round out the asset library.