It takes a team to win on game day. Crafting this spot for Amazon Go was no different. Having worked together on hundreds of projects over the last decade, we’d already established a solid foundation of trust with Amazon. This made it possible for Revery Director Alexander Gilbert and Amazon creatives to dive right in, get down to the weeds, and push the work. Whether they were writing new jokes or framing up shots on set, this team’s close collaboration brought a level of energy and excitement to every phase of the project.
When all was said and done, we closed the store for an overnight shoot. With our incredible—and entirely local—cast and crew, we got everything we needed in just under 10 hours. The final product positioned Amazon Go as the game-day essential that makes you feel like you’ve already won.
We couldn’t be happier with the collective result.