When we think of speed, we think sleek, sharp, acute. We think of the breakneck whip around the racetrack, the nearly invisible blur of motion. The crack of the starting line gun. And the moment of stillness before the burst. But what about speed in all of its forms – what about muscle, measurement, and structure? What about the heart of speed, its beauty, its force?
To find these answers, we scouted, prepped, planned, and shot a two-year campaign for Nike Track and Field, capturing images that would be used to create a Visual Center. Nike had partnered with a kickass graphics agency that created ad comps, out-of-home graphics, and editorial layouts. Our contribution was to highlight the extreme bodies of pinnacle athletes who compete at the highest level in the sport.