180222 Google 005 Margaret 1362
Google

Space For Everything.

Photography Video

One exciting brief. One shareable plan. One talented photo duo. One fluffy white dog. One surprise snow storm. These are some of the "ones" that led to the launch of Google One, Google's evolution of its Google Drive platform. One simple way to get more out of Google.

For this project, we collaborated closely with the digital brand and experience company Instrument, to create photo and video content for the launch of the G1 website. Instrument led creative strategy and website design and we produced still photography with photo team Anäis & Dax and motion with our in-house team.

Casting was critical to the success of this campaign and we were challenged to find real people who rely on Google Drive to manage their small businesses, families, and hobbies. Enter Raj, Lilah, Margaret, and Yuriko - a tech dad, a toy store owner, an artist, a gamer. All with one purpose - to get more our of their storage.

180221 Google 002 Yuriko 1180
180222 Google 004 Margaret 1243
180221 Google 004 Lilah 0563
180222 Google 001 Raj 2100
180221 Google 001 Lilah 0066
180221 Google 003 Yuriko 1435
180222 Google 003 Margaret 0835

Services

Art Buying & Usage Negotiations
Budget Scenario Modeling
Casting & Talent Management
Pre-production & Logistics
Crew Sourcing & Management
Location Scouting & Permitting
External Vendor Relations
Ongoing Budget Management
Run of Show Execution

Collaborators

Agency

Instrument

Executive Creative Producer

Davis Priestley

Creative Producer

Sarah Gersbach

Cinematographer

Jordan Kelley

Photographer

Anais & Dax

Wardrobe Stylist

Sara Paulsen