One exciting brief. One shareable plan. One talented photo duo. One fluffy white dog. One surprise snow storm. These are some of the "ones" that led to the launch of Google One, Google's evolution of its Google Drive platform. One simple way to get more out of Google.
For this project, we collaborated closely with the digital brand and experience company Instrument, to create photo and video content for the launch of the G1 website. Instrument led creative strategy and website design and we produced still photography with photo team Anäis & Dax and motion with our in-house team.
Casting was critical to the success of this campaign and we were challenged to find real people who rely on Google Drive to manage their small businesses, families, and hobbies. Enter Raj, Lilah, Margaret, and Yuriko – a tech dad, a toy store owner, an artist, a gamer. All with one purpose – to get more out of their storage.