Super fast Internet makes it all possible. In Spring 2018, we partnered with creative agency Nelson Cash to creatively produce a library of brand photography for Google Fiber. This set of engaging assets is part of a much broader effort to rebrand under their “Faster, Fairer, Kinder” banner: as Google continues to expand their service offering, they're also empowering communities to reach their potential. From planning, through production and post, a connection to the human moments the Internet empowers was our guide.
To execute, we teamed up with a talented Prop Stylist and Photographer to incorporate “Googly” wit into each scene – for example, a branded color pop, a clever or unexpected moment, an authentic flash of surprise. We planned carefully to maximize the spread of images and scenarios we could capture in a short production window – integrating strategic efficiencies to ensure quality, while producing a wide array of set-ups. And we cast for everyday people to share everyday moments in approachable locations.
