Copy Of Kitchen Nook Skill Building 0282 R3
Google

Faster, Fairer, Kinder.

Photography

Super fast Internet makes it all possible. In Spring 2018, we partnered with creative agency Nelson Cash to creatively produce a library of brand photography for Google Fiber. This set of engaging assets is part of a much broader effort to rebrand under their “Faster, Fairer, Kinder” banner, as Google continues to expand their service offering; empowering communities to reach their potential. From planning, through production and post, a connection to the human moments the Internet empowers was our guide.

To execute, we teamed up with a talented Prop Stylist and Photographer to incorporate “Googly” wit into each scene - for example, a branded color pop, a clever or unexpected moment, an authentic flash of surprise. We planned carefully to maximize the spread of images and scenarios we could capture in a short production window - integrating strategic efficiencies to ensure quality, while producing a wide array of set-ups. And we cast for everyday people to share everyday moments in approachable locations.

Copy Of Girls Bedroom Phones 0126 R2
Copy Of Kitchen Cooking 0115 R3
Copy Of Girls Bedroom Learning 0061 R2
Copy Of Kitchen Cooking 0467 R2
Copy Of Kitchen Nook Working From Home 0033 R2
Copy Of Dining Room Learning 0169 R3
Copy Of Dining Room Diy 0077 R2

Services

Art Buying & Usage Negotiations
Budget Scenario Modeling
Casting & Talent Management
Pre-production & Logistics
Crew Sourcing & Management
Location Scouting & Permitting
External Vendor Relations
Ongoing Budget Management
Run of Show Execution
Video Editing & Stills Retouching

Collaborators

Agency

Nelson Cash

Executive Creative Producer

Davis Priestley

Creative Producer

Melissa Garr Forrette

Photographer

Jennifer Rocholl

Prop Stylist

Margo Latka