The brief for this running assignment had two components. First, we were hired to produce a live event to magnify the release of the new SolarBOOST by adidas; second, we were tasked with creating original content to support an immersive consumer experience at said event. Both parts came with a unique set of challenges that we navigated in stride, in the midst of compressed timelines as well as little hiccups imposed by mother nature.
This Boston-based event required careful attention as we managed the sourcing, fabrication, and install of a 28-foot geodesic dome in Copley Square - overlapping graduation weekend festivities. Our prep window was full of high-speed winds, unpredictable rain patterns, and several roadblocks presented by the permitting office. Our agency and technology partners were up for the challenge and we worked closely to deliver a one-of-a-kind experience.