When we first partnered with OLLY to shoot their Happy Inside Out brand anthem spot in late 2020, we knew it had to be bold enough to catapult the brand into the spotlight in 2021. And what better way to fully expand the delightful OLLYverse we’d dreamed up than joining forces with the unstoppable Rebel Wilson — who OLLY recently inked as an official Brand Ambassador. As an avid OLLY user already, Rebel embodied Happy Inside Out, and her authenticity and excitement for the campaign was contagious.
While our Happy Inside Out campaign showcased OLLY as part of the everyday, our collaboration with Rebel emphasized how a wellness ritual with OLLY can inspire and empower you to be truly unstoppable — from wakeup to workout to full-glam photo shoot (if that happens to be penciled into your schedule). Behind the scenes, Rebel had just completed a year-long health journey of her own, with OLLY gummies playing a starring role. As a Brand Ambassador, Rebel’s genuine commitment to wellness — and to OLLY — became the heart of our story.