How do you make friends in a new town? Or see another side to a place you’ve lived for years? Or perhaps, find a social club comprised of people just as unique as you? We partnered with creative agency, Mutt Industries, to answer these questions and more. Their brief was to create a series of doc-style films to showcase the many ways people use Facebook to connect with one another and strengthen their communities.
We first embarked on a Director’s search to enlist a creative partner that had a blend of doc-style work, a people-focused and inclusive point of view, and didn’t come from traditional advertising. We excitedly brought in New York-based, Naima Ramos-Chapman. With our Director identified, real-people casting and prep overlapped as our team traveled to four cities across the US to execute her vision. In the end, we delivered a treasure trove of content to promote the Group’s platform, including the featured films below.