Inviting someone new into your home is an emotional experience. There’s a delicate balance of enthusiasm and apprehension in that moment. And while the Show Mode Charging Dock isn’t really the same as a human guest, first impressions still matter. Show Mode represents a new level of presence and connection between people and their devices. A new way of interacting with something you touch everyday. It’s a bit of a relationship upgrade.
Building on the trust we’d established with Amazon through our work on the Amazon Insider Channel, Revery was tapped to support the launch of the latest device in their flagship Fire family. Knowing the brand inside and out, we were able to design the production to be uber-efficient. We combined the production of a robust catalog of stills with a wholly unique video concept, sharing resources between the two without sacrificing either story.
More than just a production company, we helped steward creative from concept to completion. By consolidating ideas and execution under one roof we were able to efficiently provide tests and tools to prove our concept and establish smart production plans – including 3D animatics, set sketches, and camera tests. This continued throughout the production, with Revery linking any gaps in the creative chain to amplify the vision of the Art Directors, and continuing to put Amazon’s best foot forward.