Let’s talk about nine scenarios shot over three days in the summer of 2019. Creative, production, and post all happening in lockstep. A collaborative model of co-creation with our agency partner, INDUSTRY. This project demanded the highest level of thoughtful coordination to execute on a tight timeline ahead of our July 4th campaign launch deadline. Each scenario was structured – through art direction, location selection, and casting – to maximize the diversity of spots captured each day.
Our high-caliber crew was stacked with collaborative multidisciplinary artists. We selected a favorite Director of Photography with a breadth of directing experience, paired with a Photographer and Production Designer to work in close partnership. The result is a collection of unique one-shot glimpses into many real-life scenarios, each connected through their humanity and shared experience of enjoying food, together.