It's the height of summer, and Uber Eats wants to remind people holidays are about how we gather with loved ones around food. With the 4th of July quickly approaching, creative, production, and post all kicked off in lockstep. This project demanded the highest level of thoughtful coordination to execute on a tight timeline ahead of our launch deadline. Each scenario was structured—through art direction, location selection, and casting—to maximize the diversity of spots captured each day.
Our high-caliber crew was stacked with collaborative multidisciplinary artists. We selected a favorite director of photography with a breadth of experience paired with a photographer and production designer to work in close partnership. The result is a collection of unique one-shot glimpses into many real-life scenarios, each connected through their humanity and shared experience of enjoying food, together.