Let’s talk about nine scenarios shot over three days in the summer of 2019. Creative, production, and post all happening in lockstep. A collaborative model of co-creation with our agency partner, INDUSTRY. This project demanded the highest level of thoughtful coordination to execute on a tight timeline ahead of our July 4th campaign launch deadline. Each scenario was structured, through art direction, location selection, and casting, to maximize the diversity of spots captured each day.
Our high caliber crew was stacked with collaborative multidisciplinary artists. We selected a favorite Director of Photography with a breadth of directing experience, paired with a Photographer and Production Designer to work in close partnership. The result is a collection of unique one-shot glimpses into many real-life scenarios, each connected through their humanity and shared experience of enjoying food, together.