What does it mean to be an entrepreneur in the next decade? To answer this question, we recently partnered with SoftBank Vision Fund to develop a holistic and scalable content program to drive awareness and shift perceptions. Our first initiative together was to originate an ongoing series highlighting the profound work the fund’s portfolio companies are doing across industries on a global scale - from farming to fintech.
Our series, The Long View, highlights the meaningful work Vision Fund company founders are leading not just today, but for the next decade and beyond. Stories redefining the role of technology in shaping the future of humanity. Our approach led with story finding, content and channel strategy, and careful attention to all the campaign ingredients, from sound design to messaging through final delivery.
Translating the Vision Fund’s philosophy into motion for the first time, came with certain challenges. Given that the series’ subjects are in-demand CEOs of global organizations, our charter was to create a repeatable and nimble production approach that would provide elevated results, whether we had five minutes or an hour to shoot. Through the use of green screen and other post-minded techniques, we created a simple yet polished look with thoughtful creative, a dynamic graphics package, and a custom score.
We look forward to continuing this work as The Long View series unfolds.