Impulse Protection.

The beating heart behind this campaign? The story of the impulse buy – the universal experience of wanting to capture a feeling or a moment or a memory in the form of a purchase, and the tragic comedy of that purchase inevitably falling short. Our spots centered around objects that told a story of their own, the sort of charming, nostalgic narrative that bewitches you upon first sight. We designed an abstract set – a confined, confession-style stage that would spotlight the object, the purchaser, the inherent humor, and ultimately highlight the distinct and beautiful design of the Petal card itself.

We were challenged with a quick production timeline, plus a few quick pivots – midway through production, as creative merged with prep, Petal invested in more spots plus an additional series of cutdowns, so we ramped up our efforts for a total of 18 deliverables. But we’re always excited for the opportunity to tell a few more stories, especially ones that hit us close to home. After all, the best antidote to shame is confession, a few shared laughs, and the reminder that it’s okay – we’ve all been there before.

Anyway, how’s that high-speed immersion blender treating you?