The hand-cranked zucchini spiralizer. The French language immersion program on VHS. The at-home ice cream maker you’ve used to make, you know, zero cones of ice cream. We all know the infamous lure of the impulse buy, the slick product masquerading as the promise of a new life, one in which we run a boutique creamery and speak fluent French and eat Zoodles.
It’s why Revery was excited to partner with Petal – a new credit card with impulse-buy protection (in other words, a cash-back bonus that helps protect you from…you). We teamed up with Portland-based Director Mike Egan to produce a campaign that would launch Petal’s new card. Together, we captured 5 hero videos plus a series of cutdowns and social content for Petal to use across their digital advertising channels.