Everyone on earth makes an impact. From the communities we build to the businesses we support to the changes we demand of the world, the choices we make individually direct the path toward our collective future. Technology and communication have irrevocably connected us. We’re linked to one another’s successes and failures, our joys and our struggles, our ambition and our constraints. Now more than ever, we each have a united stake in creating a more equitable way forward – especially for those of us who have historically and deliberately been excluded.
Among Founders of VC-backed companies, only 3% are Black or Latinx.
To help support these needed cultural shifts, Revery joined forces with Black Ambition – a nonprofit prize series aimed at closing the wealth and opportunity gap for Black and Latinx founders and visionaries, two communities historically excluded from the American entrepreneurial landscape. This was early 2021, in Black Ambition’s inaugural year, and we were joining a wave of efforts to disrupt the old systems that keep new voices locked out. Black Ambition’s mission centers on a future where ideas flourish, where new visions can be pursued without fear of ruin, and where Black and Latinx founders have the support and resources to pivot, not quit – like their white counterparts have been able to.
If Black and Latinx people were supported to succeed as entrepreneurs at the same rate as white people, the United States could add 1.1 million new businesses and 9 million new jobs to the economy.
Revery’s role was to support Black Ambition in building a storytelling platform to amplify their powerful vision – to support the budding leaders of today who will build the change-making companies of tomorrow. Beyond changing the entrepreneurial landscape, or even changing America, this was about changing the future. How would the whole world change if Americans were supported in equal measure? How would the changes we made today impact the future generations of our planet? How could a company like Revery, founded by two white partners, best utilize their resources in alignment with this non profit mission at such a critical time?
Of the world’s 10 biggest companies, 7 of them are American. Of those 7, all but 1 were founded by white men.
First, Revery took Black Ambition’s mission to heart – to supplement ambition with access, and to support the idea that applied knowledge is power. We found our answer in developing a unique inaugural Content Series, and producing Demo Day, Black Ambition’s culminating live event and prize announcement. Our goal for each was to build lasting infrastructure – a solid foundation for Black Ambition’s efforts, and a launchpad for the entrepreneurs who would participate and join the Black Ambition Circles community in the years to come. Over 40 Revery team members helped carry this project forward, ensuring each touchpoint was valuable, thoughtful, and aligned with the ambitious and significant scope of Black Ambition’s mission. Our teams provided remote and in-person production support across multiple time zones to put practical power behind Black Ambition’s inaugural brand launch.