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Unity

Shape the World.

Video

Stories forge connections. They connect us to people, to places, to things, and in doing so, they lay the foundation for ideas to come to life. Stories give our human potential not only a trajectory, but a shape. In other words, they are the blueprint we use to build and rebuild the world around us – it’s stories that help make the intangible tangible, that enable us to create something where there once was nothing.

Revery partnered with Unity to develop a series for the launch of Reflect, a Building Information Modeling software suite that allows users to interact with their ideas in real-time. We found our entry point into this project through story – how Unity was powering the next generation of creators to shape the world around them. How do we give our ideas physical form? Why do we push ourselves to create? And, how do the tools we use in the process expand the scope of our storytelling?

“It would be fair to say a lot of architects have an itch to create something… It’s quite exciting to create something that wasn’t there before.”

– Phil Bentley

With P+HS Architects as our subject, Revery delivered a pilot episode for a content series that explores how Unity Reflect not only enables P+HS to collaborate with their clients like never before, but also positions them to unlock an entirely new future. Our goal was not only to build empathy between Unity’s product and the viewer, but to inspire the next wave of potential storytellers – whether they tell their stories in software, in buildings, in any discipline at all.

We captured this episode on a lightning-fast end-to-end timeline, with both a local in-person crew and remote production support. We hit the usual pandemic-era snags: we location scouted remotely, we had to capture some of our interviews remotely, and – with Unity in Montreal, our client partners in Leeds, UK and our core team on the West Coast – we were working across three time zones. In other words, we had to imagine the story we were telling before we knew how to tell it.

But in some ways, this fit: P+HS is in the business of creating something out of nothing, and so are we. We are always shaping the world through stories, and yet stories can be malleable, flexible, able to take the shape of the world around them. Our project with Unity was a reminder that, even with the most defined foundation, a story can be built into any form – even ones we’ve never seen before.

Services

DISCOVERY + INSIGHTS
STORY FINDING
BRAND POSITIONING
MESSAGING + VOICE
ART DIRECTION
CREATIVE DEVELOPMENT
SCRIPTING + STORYBOARDING
CONTENT STRATEGY
BRAND IDENTITY
GLOBAL DESIGN SYSTEMS
DIGITAL USER EXPERIENCE
CAMPAIGN PLATFORMS
PRODUCTION PLANNING
PRE-PRODUCTION + LOGISTICS
BUDGET SCENARIO MODELING
ART BUYING + USAGE NEGOTIATIONS
CASTING + TALENT HANDLING
CREW SOURCING + MANAGEMENT
EXTERNAL VENDOR RELATIONS
LOCATION SCOUTING + PERMITTING
DESIGN DEVELOPMENT
RUN OF SHOW EXECUTION
SHOOT PRODUCTION
POST WORKFLOW PLANNING
VIDEO EDITING
STILLS RETOUCHING
ILLUSTRATION + ANIMATION
MOTION DESIGN
VFX + 3D + COMPOSITING
MUSIC LICENSING + COMPOSITION
VO + SOUND DESIGN + MIX
COLOR GRADING
LOCALIZATION + LANGUAGE
EXPERIENTIAL + ACTIVATIONS
LAUNCH SEQUENCE + SUPPORT

Collaborators

Executive Creative Producer

Davis Priestley

Senior Creative Producer

Megan Ubovich

Director

Zak Marx

Cinematographer

Jordan Kelley

Design Director

Matt Noe

Senior Designer

Whitney Clark

Motion Designer

Brian Kinkley

Editor

Jordan Kelley

Color

Martin Melnick

Writers

Zak Marx
Kristi Koebke

Music

Robot Repair