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Beats by Dre

By Your Side.

Photography Video

Bastian Schweinsteiger is a towering figure in German football history. Once a golden child in the hearts of a nation, his future was now uncertain. Deutschland and the global football community was in a twitter – heartbroken, confused, trade rumors flying. Where would he go next? It was the question at the front of everyone’s minds.

It was our challenge to tell this story – before anyone knew its resolution – from the single point of view that mattered most: Schweinsteiger himself. We focused on a man facing the next chapter of his life – about to cross the threshold. In doing so, we were able to compress an enormous moment into a simple, relatable human experience.

The result was a thank-you note to his team, coaches, fans, and the country that meant everything to him for so long. The kicker? At the time, not even Schweinsteiger himself knew the outcome of his trade, so we shot multiple endings that could adapt on the fly and respond to any scenario that came to pass. The goal was to respond real-time when the announcement was officially made public. It was exciting to succeed in launching this video the day his trade announcement was made.


Art Buying & Usage Negotiations
Budget Scenario Modeling
Casting & Talent Management
Pre-production & Logistics
Crew Sourcing & Management
Location Scouting & Permitting
External Vendor Relations
Ongoing Budget Management
Run of Show Execution


Executive Creative Producer

Davis Priestley

Production Company

Czar Film


Simon Verhoeven


Danny Hiele


Daniel Flaschar

Production Designer

Colin Taplin


Simone Eichhorn