When we think of cloud computing, it’s hard to picture anything at all – how do you put an image to a system that’s larger-than-life, and yet can’t be seen, touched, or felt? In 2019, Revery partnered with Oracle Cloud to concept, develop, and produce a series of customer-led short films that explored cloud computing as something tangible, connective, and extraordinary – a life-changing business partner. Our goal was to tell the story of the earthbound side of the cloud: the remarkable humans who relied on Oracle to power their workplaces, and Oracle’s role in driving their organizations to heights they couldn’t reach alone.
Though this was a B2B campaign, our focus was on people – the individual stories, efforts, and aspirations behind the businesses Oracle was supporting. We drove each phase of concepting and production, from story development to scripting to shooting to complex post-production and versioning for Oracle’s multiple channels and worldwide audiences. Because Oracle works on a global scale, the story finding process was our biggest and most rigorous task. And, with tens of thousands of customers running Oracle-powered businesses, there was no shortage of stories.