There is no other company like Amazon – it’s vast, multi-faceted, and one of the largest marketplaces on earth. It’s more than just a brown box on your doorstep or a streamable original series, it’s a worldwide conductor of commerce, insights, and information. Perhaps most astonishing of all is Amazon’s reach as an employer: it’s truly global. From fulfillment center associates to data scientists and everywhere in between, each member of Amazon’s workforce has the opportunity to be on the frontlines of customer-led innovation. The company’s invitation to prospective employees speaks for itself: “Come build the future with us.”
In 2020, we partnered with Amazon’s Employer Brand team (who bring Amazon’s workplace culture to life for candidates) to produce an episodic content series that would inspire and invite job seekers everywhere to join Amazon’s mission – to help “build the world’s most customer-centric company.” But this wasn’t simply a creative push to promote the company or its hiring efforts. It was a global storytelling campaign to highlight the individual humans who work at Amazon – the Amazonians – those vibrant lives whose goals, struggles, ideas, and ambitions were helping to shape Amazon’s future. Which, in turn, could help shape our future.