To celebrate the launch of Kevin Durant’s highly anticipated KD17 shoe, we teamed up with our friends at Cinco and Foot Locker to orchestrate a dynamic campaign shoot. We had limited time with our star, so we stayed nimble and flexible with our prep and production workflow by utilizing stand-ins and innovative off-model techniques.
FOOT LOCKER
Foot Locker X Kevin Durant KD17
The production team showed true athleticism and teamwork, always ready for the next move to ensure we captured every aspect of the KD17 collection beautifully. While there is never a production where a few unexpected challenges don’t pop up, this one put that adage in the spotlight. As is the Revery way, by integrating production into the creative process, we keep things smooth and focused on potential through balancing creative ambition with the magic of production.
The results will be pushed out globally for the season ahead across digital platforms, paid social media, in-store prints and digital out-of-home. Excited to see the new 360 campaign reach the worldwide court!
